parking lot: Have you noticed that improvement strategies rooted in “fixing” someone or someone’s perceived weakness rarely work and rarely last? This is the root of Toxic Improvement™: a perception that because someone isn’t good at something, it’s a weakness that needs fixing.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.